Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case from journal
-
Reference no. JIACS16-01-11
Published by: Allied Business Academies
Published in: "Journal of the International Academy for Case Studies", 2010
Length: 18 pages
Data source: Field research
Topics: Business plan

Abstract

The subject matter of this case addresses the process and critical content elements in preparing business plans. This case would be most appropriate for undergraduate and graduate courses in business plans, new value creation, and entrepreneurship, as a written assignment or a group discussion. The case is designed to be discussed in one to one and one-half hours and should take students no more than three hours of outside preparation. This case is the second of two cases designed to help students learn how to prepare a business plan. The first case appeared in an earlier edition of the Journal of Case Studies - entitled, ’First Draft of a Business Plan: What Should it Contain’. This case could also be used as a training tool for instructors who evaluate and provide feedback on business plans.

About

Abstract

The subject matter of this case addresses the process and critical content elements in preparing business plans. This case would be most appropriate for undergraduate and graduate courses in business plans, new value creation, and entrepreneurship, as a written assignment or a group discussion. The case is designed to be discussed in one to one and one-half hours and should take students no more than three hours of outside preparation. This case is the second of two cases designed to help students learn how to prepare a business plan. The first case appeared in an earlier edition of the Journal of Case Studies - entitled, ’First Draft of a Business Plan: What Should it Contain’. This case could also be used as a training tool for instructors who evaluate and provide feedback on business plans.

Related