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Case
-
Reference no. 9B12M003
Subject category: Strategy and General Management
Authors: Paul W Beamish (Ivey Business School, Western University); Megan Zhang (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2012
Version: 2014-11-17
Revision date: 18-Dec-2014
Length: 11 pages
Data source: Field research
Topics: Offshoring; Outsourcing; Insourcing; Nearshoring; R&D Interface; Labour costs; Canada; General management/strategy; International; Entrepreneurship
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Abstract

In early 2011, the senior executives of the venerable Canadian hockey stick manufacturer Sher-Wood Hockey were considering whether to move the remainder of the company's high-end composite hockey and goalie stick production to its suppliers in China. Sher-Wood had been losing market share as retail prices continued to fall. Would outsourcing the production of the iconic, Canadian-made hockey sticks to China help Sher-Wood to boost demand significantly? Was there any other choice?
Location:
Canada
Industry:
Manufacturing
Size:
Small
Other setting(s):
2011
Teaching note
-
Reference no. 8B12M003
Subject category: Strategy and General Management
Authors: Paul W Beamish (Ivey Business School, Western University); Megan Zhang (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2012
Version: 2014-09-24
Revision date: 10-Apr-2013
Length: 15 pages
Data source: Field research
View full details
Case
-
Reference no. 9B12MC03
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Paul W Beamish (Ivey Business School, Western University); Megan Zhang (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2012
Version: 2012-02-13
Length: 9 pages
Data source: Field research
Topics: Offshoring; Outsourcing; Insourcing; Nearshoring; R&D Interface; Labour costs; Canada
View full details
Case
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Reference no. 9B12MF003
French language
Subject category: Strategy and General Management
Authors: Paul W Beamish (Ivey Business School, Western University); Megan Zhang (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2012
Version: 2014-09-24
Length: 12 pages
Data source: Field research
Topics: Offshoring; Outsourcing; Insourcing; Nearshoring; R&D Interface; Labour costs; Canada; SME; General management/strategy; International business; Entrepreneurship
View full details

About

Abstract

In early 2011, the senior executives of the venerable Canadian hockey stick manufacturer Sher-Wood Hockey were considering whether to move the remainder of the company's high-end composite hockey and goalie stick production to its suppliers in China. Sher-Wood had been losing market share as retail prices continued to fall. Would outsourcing the production of the iconic, Canadian-made hockey sticks to China help Sher-Wood to boost demand significantly? Was there any other choice?

Settings

Location:
Canada
Industry:
Manufacturing
Size:
Small
Other setting(s):
2011

Related

Teaching note
-
Reference no. 8B12M003
Subject category: Strategy and General Management
Authors: Paul W Beamish (Ivey Business School, Western University); Megan Zhang (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2012
Version: 2014-09-24
Revision date: 10-Apr-2013
Length: 15 pages
Data source: Field research
View full details
Case
-
Reference no. 9B12MC03
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Paul W Beamish (Ivey Business School, Western University); Megan Zhang (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2012
Version: 2012-02-13
Length: 9 pages
Data source: Field research
Topics: Offshoring; Outsourcing; Insourcing; Nearshoring; R&D Interface; Labour costs; Canada
View full details
Case
-
Reference no. 9B12MF003
French language
Subject category: Strategy and General Management
Authors: Paul W Beamish (Ivey Business School, Western University); Megan Zhang (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2012
Version: 2014-09-24
Length: 12 pages
Data source: Field research
Topics: Offshoring; Outsourcing; Insourcing; Nearshoring; R&D Interface; Labour costs; Canada; SME; General management/strategy; International business; Entrepreneurship
View full details