Skip to main content
 
 
More search options
Basket icon
No items
Basket icon

Product details

Product details
By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Thumbnail image for product with reference number 8B12A021
Popcorn Predicament: Competition, Conflict and Buying Behaviour
Teaching note
-
Reference no. 8B12A021
Subject category: Marketing
Authors: Michael Taylor (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2012
Version: 2012-06-18
Length: 6 pages
Data source: Generalised experience
Share a link: https://casecent.re/p/109603
| No reviews for this item
View our pricing guide or login to see prices.

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Thumbnail image for product with reference number 9B12A021
Compact case
The Popcorn Predicament: Competition, Conflict and Buying Behaviour
Case
-
Reference no. 9B12A021
Subject category: Marketing
Authors: Michael Taylor (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2012
Version: 2012-06-18
Length: 2 pages
Data source: Generalised experience
Topics: Sales force resource management; Selling process; Channel management; North America
View full details
Thumbnail image for product with reference number 9B12A021A
Perfect Popcorn Processing Co: The Popcorn Predicament
Case
-
Reference no. 9B12A021A
Subject category: Marketing
Authors: Michael Taylor (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2012
Version: 2012-06-19
Length: 11 pages
Data source: Generalised experience
Topics: Sales force resource management; Selling process; Channel management; North America
View full details
Thumbnail image for product with reference number 9B12A021B
Pleasant Popcorn Processing Co: The Popcorn Predicament
Case
-
Reference no. 9B12A021B
Subject category: Marketing
Authors: Michael Taylor (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2012
Version: 2012-06-19
Length: 11 pages
Data source: Generalised experience
Topics: Sales force resource management; Selling process; Channel management; North America
View full details
Thumbnail image for product with reference number 9B12A021C
Paramount Distributing Inc: The Popcorn Predicament
Case
-
Reference no. 9B12A021C
Subject category: Marketing
Authors: Michael Taylor (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2012
Version: 2012-06-19
Length: 8 pages
Data source: Generalised experience
Topics: Sales force resource management; Selling process; Channel management; North America
View full details
Thumbnail image for product with reference number 9B12A021D
Premiere Distributing Inc: The Popcorn Predicament
Case
-
Reference no. 9B12A021D
Subject category: Marketing
Authors: Michael Taylor (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2012
Version: 2012-06-19
Length: 8 pages
Data source: Generalised experience
Topics: Sales force resource management; Selling process; Channel management; North America
View full details
Thumbnail image for product with reference number 9B12A021E
Dependable Equipment Ltd: The Popcorn Predicament
Case
-
Reference no. 9B12A021E
Subject category: Marketing
Authors: Michael Taylor (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2012
Version: 2012-06-19
Length: 7 pages
Data source: Generalised experience
Topics: Sales force resource management; Selling process; Channel management; North America
View full details
Thumbnail image for product with reference number 9B12A021F
Reliable Equipment Ltd: The Popcorn Predicament
Case
-
Reference no. 9B12A021F
Subject category: Marketing
Authors: Michael Taylor (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2012
Version: 2012-06-19
Length: 7 pages
Data source: Generalised experience
Topics: Sales force resource management; Selling process; Channel management; North America
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Thumbnail image for product with reference number 9B12A021
Compact case
The Popcorn Predicament: Competition, Conflict and Buying Behaviour
Case
-
Reference no. 9B12A021
Subject category: Marketing
Authors: Michael Taylor (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2012
Version: 2012-06-18
Length: 2 pages
Data source: Generalised experience
Topics: Sales force resource management; Selling process; Channel management; North America
View full details
Thumbnail image for product with reference number 9B12A021A
Perfect Popcorn Processing Co: The Popcorn Predicament
Case
-
Reference no. 9B12A021A
Subject category: Marketing
Authors: Michael Taylor (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2012
Version: 2012-06-19
Length: 11 pages
Data source: Generalised experience
Topics: Sales force resource management; Selling process; Channel management; North America
View full details
Thumbnail image for product with reference number 9B12A021B
Pleasant Popcorn Processing Co: The Popcorn Predicament
Case
-
Reference no. 9B12A021B
Subject category: Marketing
Authors: Michael Taylor (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2012
Version: 2012-06-19
Length: 11 pages
Data source: Generalised experience
Topics: Sales force resource management; Selling process; Channel management; North America
View full details
Thumbnail image for product with reference number 9B12A021C
Paramount Distributing Inc: The Popcorn Predicament
Case
-
Reference no. 9B12A021C
Subject category: Marketing
Authors: Michael Taylor (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2012
Version: 2012-06-19
Length: 8 pages
Data source: Generalised experience
Topics: Sales force resource management; Selling process; Channel management; North America
View full details
Thumbnail image for product with reference number 9B12A021D
Premiere Distributing Inc: The Popcorn Predicament
Case
-
Reference no. 9B12A021D
Subject category: Marketing
Authors: Michael Taylor (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2012
Version: 2012-06-19
Length: 8 pages
Data source: Generalised experience
Topics: Sales force resource management; Selling process; Channel management; North America
View full details
Thumbnail image for product with reference number 9B12A021E
Dependable Equipment Ltd: The Popcorn Predicament
Case
-
Reference no. 9B12A021E
Subject category: Marketing
Authors: Michael Taylor (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2012
Version: 2012-06-19
Length: 7 pages
Data source: Generalised experience
Topics: Sales force resource management; Selling process; Channel management; North America
View full details
Thumbnail image for product with reference number 9B12A021F
Reliable Equipment Ltd: The Popcorn Predicament
Case
-
Reference no. 9B12A021F
Subject category: Marketing
Authors: Michael Taylor (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2012
Version: 2012-06-19
Length: 7 pages
Data source: Generalised experience
Topics: Sales force resource management; Selling process; Channel management; North America
View full details