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Case
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Reference no. IMD-6-0209
Published by: Institute for Management Development (IMD)
Originally published in: 1999
Version: 25.08.2003
Length: 12 pages
Data source: Field research

Abstract

In 1996, after analysing the supply chain performance in its base station business, TelTech launched ''Win-Win'', an improved programme aimed at reducing order fulfilment lead time, increasing the rate of perfect order fulfilment, improving quality and decreasing inventory rotation days. This case takes a closer look at one of TelTech''s pilot projects and concludes that though improvements in the logistics performance could be reported, the intended re-engineering of the supply chain did not take place and the improvements had been achieved by working harder the old way rather than by adopting a new and better delivery process. TelTech''s logistics manager tries to figure out what went wrong. This case was previously numbered 699-030-1.
Industry:
Other setting(s):
1996-1998

About

Abstract

In 1996, after analysing the supply chain performance in its base station business, TelTech launched ''Win-Win'', an improved programme aimed at reducing order fulfilment lead time, increasing the rate of perfect order fulfilment, improving quality and decreasing inventory rotation days. This case takes a closer look at one of TelTech''s pilot projects and concludes that though improvements in the logistics performance could be reported, the intended re-engineering of the supply chain did not take place and the improvements had been achieved by working harder the old way rather than by adopting a new and better delivery process. TelTech''s logistics manager tries to figure out what went wrong. This case was previously numbered 699-030-1.

Settings

Industry:
Other setting(s):
1996-1998

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