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Supporting video
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Reference no. 7B13M029
Subject category: Strategy and General Management
Authors: Pascal Vidal (Author's Institution); Pierre-Xavier Meschi (Universite Aix Marseille)
Published by: Ivey Publishing
Published in: 2013
Length: 24 minutes
Data source: Field research
Topics: International expansion; Growth strategy; Global; China; General management/strategy; International
Notes: File size 1.03GB. Click for more information.
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Abstract

This supplementary software is to accompany the case.
Location:
Global, China
Industry:
Information, media and telecommunications
Size:
Large
Other setting(s):
2011
Teaching note
-
Reference no. 8B13M029
Subject category: Strategy and General Management
Authors: Pascal Vidal (Author's Institution); Pierre-Xavier Meschi (Universite Aix Marseille)
Published by: Ivey Publishing
Originally published in: 2013
Version: 2013-03-27
Length: 13 pages
Data source: Field research
View full details
Case
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Reference no. 9B13M029
Subject category: Strategy and General Management
Authors: Pascal Vidal (Author's Institution); Pierre-Xavier Meschi (Universite Aix Marseille)
Published by: Ivey Publishing
Originally published in: 2013
Version: 2013-03-27
Length: 16 pages
Data source: Field research
Topics: International expansion; Growth strategy; Global; China; General management/strategy; International
View full details
Case
-
Reference no. 9B13MC029
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Pascal Vidal (Author's Institution); Pierre-Xavier Meschi (Universite Aix Marseille)
Published by: Ivey Publishing
Originally published in: 2013
Version: 2013-03-27
Length: 16 pages
Data source: Field research
Topics: International expansion; Growth strategy; Global; China; General management/strategy; International
View full details

About

Abstract

This supplementary software is to accompany the case.

Settings

Location:
Global, China
Industry:
Information, media and telecommunications
Size:
Large
Other setting(s):
2011

Related

Teaching note
-
Reference no. 8B13M029
Subject category: Strategy and General Management
Authors: Pascal Vidal (Author's Institution); Pierre-Xavier Meschi (Universite Aix Marseille)
Published by: Ivey Publishing
Originally published in: 2013
Version: 2013-03-27
Length: 13 pages
Data source: Field research
View full details
Case
-
Reference no. 9B13M029
Subject category: Strategy and General Management
Authors: Pascal Vidal (Author's Institution); Pierre-Xavier Meschi (Universite Aix Marseille)
Published by: Ivey Publishing
Originally published in: 2013
Version: 2013-03-27
Length: 16 pages
Data source: Field research
Topics: International expansion; Growth strategy; Global; China; General management/strategy; International
View full details
Case
-
Reference no. 9B13MC029
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Pascal Vidal (Author's Institution); Pierre-Xavier Meschi (Universite Aix Marseille)
Published by: Ivey Publishing
Originally published in: 2013
Version: 2013-03-27
Length: 16 pages
Data source: Field research
Topics: International expansion; Growth strategy; Global; China; General management/strategy; International
View full details