Product details

Entrepreneurs are often unprepared to begin the process of raising capital despite having what may appear to be a well-polished presentation. They tend to focus too much on the finer points of the product or service, leaving critical questions unanswered regarding the solution’s fit with the problem, the market, the industry, and the competitive environment. Thus, entrepreneurs need to communicate clearly to resource providers their capabilities, the value of their venture idea, and the benefits of engaging with the team. This note helps students to design a pitch that covers the appropriate content and provides tips on how to better communicate it. A 'perfect pitch' comprises two elements: (1) the content - aspects of the problem being solved, the solution, the value proposition, the business model, and the resources required; (2) the communication - the delivery of the message in terms of voice, body language, appearance, and eye contact. Both the content and the communication are essential to a 'perfect pitch.' This note will outline the steps entrepreneurs can follow to develop a perfect pitch: the feasibility analysis, preparation for approaching investors, planning, the content, communication, and follow up.