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Published by: International Institute for Management Development (IMD)
Originally published in: 2002
Version: 31.07.2003
Length: 16 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

The case primarily focuses on a new business model that Unilever Indonesia developed, which linked its business strategies to wealth creation and social responsibility within Indonesia. Through a number of partnerships with government and teaching institutions, it was possible to launch a new franchise operation manned with newly trained entrepreneurs (Project Small). The initiative represented a considerable departure from PT Unilever Indonesia''s traditional market niches and channels, and brought with it certain elements of risk and exposure for the company. This case was previously numbered 302-013-1.
Location:
Size:
Worldwide turnover of EUR55 billion, 300,000 employees
Other setting(s):
November 2000 to July 2001

About

Abstract

The case primarily focuses on a new business model that Unilever Indonesia developed, which linked its business strategies to wealth creation and social responsibility within Indonesia. Through a number of partnerships with government and teaching institutions, it was possible to launch a new franchise operation manned with newly trained entrepreneurs (Project Small). The initiative represented a considerable departure from PT Unilever Indonesia''s traditional market niches and channels, and brought with it certain elements of risk and exposure for the company. This case was previously numbered 302-013-1.

Settings

Location:
Size:
Worldwide turnover of EUR55 billion, 300,000 employees
Other setting(s):
November 2000 to July 2001

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