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Compact case
Case
-
Reference no. IMD-5-0515
Subject category: Marketing
Published by: Institute for Management Development (IMD)
Originally published in: 1998
Version: 25.11.2003
Length: 2 pages
Data source: Published sources

Abstract

This is the third of a three-case series (IMD-5-0513 to IMD-5-0515). This case describes the entry of Carrefour, a French hypermarket chain into Mexico in 1994. The need to battle the already established Walmart is brought out and the strategies of the two firms are contrasted. The Mexican consumer as well as the major retail players are described. In case (B), the effects of the subsequent Peso crisis highlights the difficulties of managing in turbulent environments. Case (C) describes the immediate effects of the Peso crisis on major foreign retailers.
Location:
Industry:
Size:
USD25 billion
Other setting(s):
1993-1995

About

Abstract

This is the third of a three-case series (IMD-5-0513 to IMD-5-0515). This case describes the entry of Carrefour, a French hypermarket chain into Mexico in 1994. The need to battle the already established Walmart is brought out and the strategies of the two firms are contrasted. The Mexican consumer as well as the major retail players are described. In case (B), the effects of the subsequent Peso crisis highlights the difficulties of managing in turbulent environments. Case (C) describes the immediate effects of the Peso crisis on major foreign retailers.

Settings

Location:
Industry:
Size:
USD25 billion
Other setting(s):
1993-1995

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