Product details

Product details
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Case
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Reference no. SM209A
Published by: Stanford Business School
Originally published in: 2012
Version: 25 June 2015
Revision date: 2-Oct-2015
Length: 17 pages
Data source: Field research

Abstract

Founded in 1987, Invitrogen was one of the largest catalog life science companies in the industry. Its customers came from academic research, biotechnology and pharmaceutical companies and government laboratories. Scientists viewed Invitrogen as a one-stop shop for all major molecular biology, biochemistry and cell culture reagent products, with prices ranging from a hundred dollars to a few thousand dollars.
Other setting(s):
2012

About

Abstract

Founded in 1987, Invitrogen was one of the largest catalog life science companies in the industry. Its customers came from academic research, biotechnology and pharmaceutical companies and government laboratories. Scientists viewed Invitrogen as a one-stop shop for all major molecular biology, biochemistry and cell culture reagent products, with prices ranging from a hundred dollars to a few thousand dollars.

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Other setting(s):
2012

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