Subject category:
Entrepreneurship
Published by:
IE Business School
Version: 27 March 2009
Length: 31 pages
Data source: Published sources
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https://casecent.re/p/122613
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Abstract
This is a Spanish version. The Blu:sens case study describes and analyzes the process of initiation and growth, with special attention given to the process of internationalization, of Blu:sens, a company of Galician origin, founded by Jose Ramon Garcia and Miguel Silva in 2002 to compete in the sector of large-scale consumer electronics.
Time period
The events covered by this case took place in 2008.Geographical setting
Region:
Europe
Country:
Spain
Featured company
Blu:sens
Industry:
Music
About
Abstract
This is a Spanish version. The Blu:sens case study describes and analyzes the process of initiation and growth, with special attention given to the process of internationalization, of Blu:sens, a company of Galician origin, founded by Jose Ramon Garcia and Miguel Silva in 2002 to compete in the sector of large-scale consumer electronics.
Settings
Time period
The events covered by this case took place in 2008.Geographical setting
Region:
Europe
Country:
Spain
Featured company
Blu:sens
Industry:
Music