Product details

Product details
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Abstract

This is a Spanish version. The Blu:sens case study describes and analyzes the process of initiation and growth, with special attention given to the process of internationalization, of Blu:sens, a company of Galician origin, founded by Jose Ramon Garcia and Miguel Silva in 2002 to compete in the sector of large-scale consumer electronics.

Time period

The events covered by this case took place in 2008.

Geographical setting

Region:
Europe
Country:
Spain

Featured company

Blu:sens
Industry:
Music

About

Abstract

This is a Spanish version. The Blu:sens case study describes and analyzes the process of initiation and growth, with special attention given to the process of internationalization, of Blu:sens, a company of Galician origin, founded by Jose Ramon Garcia and Miguel Silva in 2002 to compete in the sector of large-scale consumer electronics.

Settings

Time period

The events covered by this case took place in 2008.

Geographical setting

Region:
Europe
Country:
Spain

Featured company

Blu:sens
Industry:
Music

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