Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 24.03.2014
Length: 20 pages
Data source: Published sources
Abstract
The case examines the beer industry, and its rapid globalization and consolidation. Carlsberg, one of the largest companies in the industry, has not kept pace with the very largest, nor has it developed as broad a geographic position as its biggest rivals. As it looks forward, the company has many options for future success - but no easy choices.
Location:
Industry:
Size:
2013 revenue DKK64,350 million
Other setting(s):
2013
About
Abstract
The case examines the beer industry, and its rapid globalization and consolidation. Carlsberg, one of the largest companies in the industry, has not kept pace with the very largest, nor has it developed as broad a geographic position as its biggest rivals. As it looks forward, the company has many options for future success - but no easy choices.
Settings
Location:
Industry:
Size:
2013 revenue DKK64,350 million
Other setting(s):
2013