Published by:
Allied Business Academies
Length: 9 pages
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https://casecent.re/p/123252
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Abstract
Signaling is all around us in our everyday lives. People signal by the way they carry themselves, speak, and interact. Organisations signal as well in their advertisements, recruiting, and annual reports, just to name a few. In this article we consider the influence of Spence's (1973) seminal article on signaling theory. We trace signaling theory's impact on management, psychology, and anthropology. We propose a model of the relationship among information, signaling, and perceptions. Finally, we suggest areas of further research in signaling theory based on where it has been, where it is today, and our proposed model.
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Abstract
Signaling is all around us in our everyday lives. People signal by the way they carry themselves, speak, and interact. Organisations signal as well in their advertisements, recruiting, and annual reports, just to name a few. In this article we consider the influence of Spence's (1973) seminal article on signaling theory. We trace signaling theory's impact on management, psychology, and anthropology. We propose a model of the relationship among information, signaling, and perceptions. Finally, we suggest areas of further research in signaling theory based on where it has been, where it is today, and our proposed model.