Subject category:
Knowledge, Information and Communication Systems Management
Published by:
IE Business School
Version: 20 April 2010
Length: 14 pages
Data source: Published sources
Abstract
Technology rejuvenation is at the forefront of Spain's second biggest bank BBVA's business strategy. In 2007, the bank began an innovation and transformation journey to fuel growth and expand current offerings in financial services. As a strategic imperative, the bank decided to improve its technology architecture with world-class banking solutions.
Time period
The events covered by this case took place in 2007.Geographical setting
Region:
Europe
Country:
Spain
Featured company
BBVA
Industry:
Banking
About
Abstract
Technology rejuvenation is at the forefront of Spain's second biggest bank BBVA's business strategy. In 2007, the bank began an innovation and transformation journey to fuel growth and expand current offerings in financial services. As a strategic imperative, the bank decided to improve its technology architecture with world-class banking solutions.
Settings
Time period
The events covered by this case took place in 2007.Geographical setting
Region:
Europe
Country:
Spain
Featured company
BBVA
Industry:
Banking