Product details

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Published by: IE Business School
Originally published in: 2014
Version: 20 April 2010
Length: 14 pages
Data source: Published sources

Abstract

Technology rejuvenation is at the forefront of Spain's second biggest bank BBVA's business strategy. In 2007, the bank began an innovation and transformation journey to fuel growth and expand current offerings in financial services. As a strategic imperative, the bank decided to improve its technology architecture with world-class banking solutions.

Time period

The events covered by this case took place in 2007.

Geographical setting

Region:
Europe
Country:
Spain

Featured company

BBVA
Industry:
Banking

About

Abstract

Technology rejuvenation is at the forefront of Spain's second biggest bank BBVA's business strategy. In 2007, the bank began an innovation and transformation journey to fuel growth and expand current offerings in financial services. As a strategic imperative, the bank decided to improve its technology architecture with world-class banking solutions.

Settings

Time period

The events covered by this case took place in 2007.

Geographical setting

Region:
Europe
Country:
Spain

Featured company

BBVA
Industry:
Banking

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