Product details

India occupied the sixth position among grocery markets in the world and was worth $360 billion. Modern retail industry accounted for around 20%. Dividing the segment further, the relatively new segment, online grocery retail was expected to occupy around 2% of the expanding grocery market by 2020, thereby creating a potential market size of around $10 billion. Owing to the rapid growth in internet and smartphone penetration, the online retail market for food and groceries was expected to soar even further. Even though some start-ups failed to continue their business, others learnt their lessons and came up with innovative business models. Nevertheless, running an online grocery store had certain disadvantages. Issues such as localisation, sourcing and distribution, storage and delivery of fresh products, apart from changing the consumer’s mindset to shift to online grocery shopping remained uncertain. In the light of these, whether online grocery stores continue to gain momentum in India through its unique business models remained to be seen.