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Book
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Reference no. 978-0-907815-04-4
Authors: John Heath (Published by The Case Centre)
Published in: 2015
Length: 157 pages

Abstract

The case method remains the preferred teaching method at business schools across the world, constantly adapting and evolving to exploit emerging technologies and meet students' changing expectations. This practical, easy-to-read manual explains the benefits of learning with the case method and offers step-by-step guides to both case teaching and writing. Aimed at those who are new to the case method as well as more experienced practitioners, this is an indispensable guide to the central elements of successful case teaching and writing, including the effective use of multimedia and on-line technologies. Part one explores case teaching techniques and takes readers through a typical case discussion clearly illustrating how to guide students towards key learning objectives. The nature of learning and teaching is discussed as well as types of cases, and the various ways they can be used. Part two describes the case writing process, offering guidance on both field and desk research, how to structure a case, teaching notes, and case release procedures. Practical case writing exercises are included.

About

Abstract

The case method remains the preferred teaching method at business schools across the world, constantly adapting and evolving to exploit emerging technologies and meet students' changing expectations. This practical, easy-to-read manual explains the benefits of learning with the case method and offers step-by-step guides to both case teaching and writing. Aimed at those who are new to the case method as well as more experienced practitioners, this is an indispensable guide to the central elements of successful case teaching and writing, including the effective use of multimedia and on-line technologies. Part one explores case teaching techniques and takes readers through a typical case discussion clearly illustrating how to guide students towards key learning objectives. The nature of learning and teaching is discussed as well as types of cases, and the various ways they can be used. Part two describes the case writing process, offering guidance on both field and desk research, how to structure a case, teaching notes, and case release procedures. Practical case writing exercises are included.

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