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Abstract
A superstitious belief is the idea that events are influenced by specific behaviours without having a casual relationship. The purpose of these behaviours is to either attract the good luck or obstruct the bad luck. Superstitious beliefs sometimes result in positive outcomes, but at other times they may cause losses. As they are based on non-casual relationships, different people and cultures view them very differently. As stated by German writer Johann Wolfgang von Goethe, superstition is the 'poetry of life', but British statesman Edmund Burke argued superstition is the 'religion of feeble minds'. In an increasingly interconnected world-for business or otherwise- it pays for enterprises to be superstition-aware and to develop an understanding of the superstitious practices in countries where they operate. This awareness serves a fundamental purpose: Be prepared to face certain actions and decisions - cancellation of an already agreed upon contract, an unexpected spike in the value of shares, overvaluation of a piece of property, utilisation of certain dilapidated buildings or machinery, overstaying in the hospitals- that do not look 'logical'. This research is a study of the subject of superstition in the business world. Its purpose is to explore various superstitious beliefs around the globe and to illuminate the role of superstition as one of the mechanisms used by businesspeople in reducing uncertainty, gaining control, and facilitating business decision-making.
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Abstract
A superstitious belief is the idea that events are influenced by specific behaviours without having a casual relationship. The purpose of these behaviours is to either attract the good luck or obstruct the bad luck. Superstitious beliefs sometimes result in positive outcomes, but at other times they may cause losses. As they are based on non-casual relationships, different people and cultures view them very differently. As stated by German writer Johann Wolfgang von Goethe, superstition is the 'poetry of life', but British statesman Edmund Burke argued superstition is the 'religion of feeble minds'. In an increasingly interconnected world-for business or otherwise- it pays for enterprises to be superstition-aware and to develop an understanding of the superstitious practices in countries where they operate. This awareness serves a fundamental purpose: Be prepared to face certain actions and decisions - cancellation of an already agreed upon contract, an unexpected spike in the value of shares, overvaluation of a piece of property, utilisation of certain dilapidated buildings or machinery, overstaying in the hospitals- that do not look 'logical'. This research is a study of the subject of superstition in the business world. Its purpose is to explore various superstitious beliefs around the globe and to illuminate the role of superstition as one of the mechanisms used by businesspeople in reducing uncertainty, gaining control, and facilitating business decision-making.