Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 5 pages
Data source: Published sources
Abstract
In March 2012, PepsiCo, the America-based Food and Beverages company, quietly removed the ‘SnackSmart’ labels from its food products and changed its cooking medium back to low cost palmolein from rice bran oil. Health activists opposed this move, which raised health concerns among consumers. The case also shows how the company promoted its products and why it changed the product ingredients. It raised ethical concerns about product communication and the promotion of the product.
Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 3 pages
Data source: Published sources
About
Abstract
In March 2012, PepsiCo, the America-based Food and Beverages company, quietly removed the ‘SnackSmart’ labels from its food products and changed its cooking medium back to low cost palmolein from rice bran oil. Health activists opposed this move, which raised health concerns among consumers. The case also shows how the company promoted its products and why it changed the product ingredients. It raised ethical concerns about product communication and the promotion of the product.
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Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 3 pages
Data source: Published sources