Product details

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Published by: International Institute for Management Development (IMD)
Originally published in: 1996
Version: 26.05.2015
Length: 11 pages
Data source: Field research

Abstract

The case describes the growth of a building industry company from 1953 to today. During this period the company followed several structural changes and became increasingly decentralized. Today Braas is structured as a holding and the top executives are still considering if the decentralization should go further. The case can be used to teach typical growth patterns in rising markets.
Location:
Size:
Medium
Other setting(s):
1995

About

Abstract

The case describes the growth of a building industry company from 1953 to today. During this period the company followed several structural changes and became increasingly decentralized. Today Braas is structured as a holding and the top executives are still considering if the decentralization should go further. The case can be used to teach typical growth patterns in rising markets.

Settings

Location:
Size:
Medium
Other setting(s):
1995

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