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This case study examines the factors that led to the meteoric global success of Arts and Crafts Productions Inc, an independent record label located in Toronto, Canada. A review of literature revealed how the cultural imperatives of the Canadian government created a competitive advantage for Canadian-owned record labels. Utilising interview methodology, Arts and Crafts is seen through the viewpoints of its two founders and a key employee. Arts and Crafts took advantage of disruptive technologies and new platforms for music delivery to create a unique niche for itself in the global music industry. By adopting a 360 business model for signing artists while utilising traditional marketing and sales strategies, Arts and Crafts owners were able to implement their visionary marketing tactics while relying on major label distribution. Arts and Crafts were able to operate without debt or private equity investment through access to loans and grants made available from government-funded music agencies, production funding distributed by private broadcasters and generous tax credits. Finally, the ownership mix of a business entrepreneur with a visionary artist combined to set the stage for Arts and Crafts early and continued global success.