Supply Chain Strategy at TCL Multimedia

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Case

Reference no. 9B15DC015

Simplified Chinese language

Subject category: Production and Operations Management

Authors: Yinan Qi (Business School, University of International Business and Economics (UIBE)); Stephan Vachon (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2015

Version: 2015-11-10

Length: 10 pages

Data source: Field research

Topics: Supply chain management; Supply chain strategy; Televisions; China; Operations management; International

Share a link: https://casecent.re/p/132492

| No reviews for this item

This product has not been used yet

View our pricing guide or login to see prices.

Abstract

This is a Simplified Chinese version. The chief executive officer of TCL Multimedia, a global TV manufacturer based in China, looked at the company's first-half financial results with some concern. The results did not meet his expectations, and the company had lost market shares, both in China and internationally. Although he was confident that the new, recently adopted corporate strategy would enable a better future positioning of the company, he knew that without the appropriate supply chain design, the effectiveness of the new corporate strategy could suffer.

Location:

China

Industry:

Manufacturing

Size:

Large

Other setting(s):

2014