Product details

Groupon was an online daily discount deals company which was founded by Andrew Mason, Eric Lefkofsky and Brad Keywell in the year 2008. The internet based company was known for generating coupons which were enhanced through the best of technology and were known for sharing them through the social media platforms. Groupon intended to sway collective buying capacity of the customers by offering huge discounts. The company operated on the virtue of a 50 by 50 split between the company and the merchant vendor. The daily discount deals company had filed an IPO of USD750 million in the year 2011. But, the company’s stock tumbled down miserably in the years 2012-15, following its IPO in 2011. The financial condition of the company was retrograding and investors and small vendors were drifting away from the company. Amidst financial woes, it was to be seen how would Groupon stage a comeback and reinstate its image as a popular group deals company among its users?