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This case study examines the marketing practices of Milltown House Guesthouse, a ten-bedroom property in Dingle, County Kerry, Ireland. The rise of Travel 2.0 has created a unique opportunity for tourism marketers to cultivate online communities of brand advocates around travel services. Tourism is one of Ireland’s most lucrative fields and Dingle one of its most popular tourism destinations, making Milltown House an excellent study subject. Milltown House is the side-business of co-owners Patrick Wade and Stephen McPhilemy. It operated as guesthouse for over forty years before closing for a period. It has been redecorated and modernised since reopening in 2014. The guesthouse does not have many marketing resources in terms of people, time or budget. The owners rely primarily on social media marketing to promote their guesthouse and connect with guests. There is a great deal of competition among the many quality accommodation providers of this small town, necessitating the creation of a unique selling proposition and compelling marketing plan for Milltown House. The guesthouse’s assets and business structure are outlined, and its currently marketing strategies are explored.