Product details

US-based teen retailer, Aeropostale performed exceedingly well in the 2000s with its logo-based hoodies being particularly popular among teenagers. Its 800 plus stores were mostly located in malls and the brands' presence spanned across 50 states in America in addition to Puerto Rico and Canada. But Aeropostale's sales got largely affected with the onset of recession, declining footfalls in malls and constantly-changing trends in teen shopping. The rise of fast-fashion retailers such as Zara and Forever 21 particularly had tell-tale signs on Aeropostale as teens deemed its clothing unfashionable. After several quarters of consistently dismal performances, the once favourite teen brand filed for bankruptcy protection in 2016. On the lookout for prospective buyers, Aeropostale also decided to shut down about 113 of its under-performing stores in the US and all 41 in Canada as it attempted to reduce operational expenses. The retailers' troubles continued when the New York Stock Exchange delisted it in April 2016 due to its exceptionally low trading price of less than 3 cents. While it attempted to gain some traction by overhauling its merchandise, reducing costs and rebranding some stores, many analysts remained skeptical of its ability to resurrect itself from the doldrums. Hardly any bankruptcies had resulted in successful restructuring of businesses since 2005. Many did a 'GOB' (going-out-business) and subsequent liquidation. As for Aeropostale, it was left seeking relevancy in an industry already plagued by issues galore. Could Aeropostale rise from its dire condition?