Subject category:
Strategy and General Management
Published by:
NACRA - North American Case Research Association
Length: 22 pages
Data source: Field research
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Abstract
Dan Nelson and his Las Vegas-based special events production company was producing 'Up, Up & Away!,' a dealer appreciation event that would have 350 dealers and major distributors of Forum Tire products in attendance. The event was taking place that evening on the driving range of the golf course at the Wynn Las Vegas on the famous Las Vegas Strip. However, on the day of the event, the tent company Nelson contracted drove a stake through a sprinkler system water line on the driving range, creating a pool of mud at the entrance of the main event tent. To make matters worse, the catering department of the Wynn then got a 1.5-ton forklift loaded with banquet tables stuck in the mud. With production now an 80 minutes behind schedule, Nelson and the student must make decisions in a time of crisis.
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Abstract
Dan Nelson and his Las Vegas-based special events production company was producing 'Up, Up & Away!,' a dealer appreciation event that would have 350 dealers and major distributors of Forum Tire products in attendance. The event was taking place that evening on the driving range of the golf course at the Wynn Las Vegas on the famous Las Vegas Strip. However, on the day of the event, the tent company Nelson contracted drove a stake through a sprinkler system water line on the driving range, creating a pool of mud at the entrance of the main event tent. To make matters worse, the catering department of the Wynn then got a 1.5-ton forklift loaded with banquet tables stuck in the mud. With production now an 80 minutes behind schedule, Nelson and the student must make decisions in a time of crisis.
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