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Case
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Reference no. 9B16M193
Subject category: Strategy and General Management
Authors: Edward Gamble (Montana State University); Peter Moroz (Faculty of Business Administration, University of Regina); Simon Parker (Ivey Publishing, Western University); Jackie Art (Montana State University); Kelli Goody (Montana State University)
Published by: Ivey Publishing
Originally published in: 2016
Version: 2016-11-21
Length: 14 pages
Data source: Field research
Topics: Ethics; Sustainability; Hybrid; General management/strategy; Entrepreneurship
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Abstract

In 2016, the founder and chief executive officer of West Paw Design (WPD) was faced with a growth dilemma: how could he align WPD's socially responsible ethos with his desire to expand business activities in the growing pet products market? Based in Bozeman, Montana, WPD developed, manufactured, and distributed pet products. The company was a certified 'B Corporation,' meaning its social and environmental credentials had been verified by an external organization, B Lab. The founder had to consider his options very carefully, because some of them could undermine or negate WPD's growth objectives, as well as its cherished B Corporation principles.
Location:
United States
Industry:
Manufacturing
Size:
Small
Other setting(s):
2016
Teaching note
-
Reference no. 8B16M193
Subject category: Strategy and General Management
Authors: Edward Gamble (Montana State University); Peter Moroz (Faculty of Business Administration, University of Regina); Simon Parker (Ivey Publishing, Western University); Jackie Art (Montana State University); Kelli Goody (Montana State University)
Published by: Ivey Publishing
Originally published in: 2016
Version: 2016-11-21
Length: 11 pages
Data source: Field research
View full details

About

Abstract

In 2016, the founder and chief executive officer of West Paw Design (WPD) was faced with a growth dilemma: how could he align WPD's socially responsible ethos with his desire to expand business activities in the growing pet products market? Based in Bozeman, Montana, WPD developed, manufactured, and distributed pet products. The company was a certified 'B Corporation,' meaning its social and environmental credentials had been verified by an external organization, B Lab. The founder had to consider his options very carefully, because some of them could undermine or negate WPD's growth objectives, as well as its cherished B Corporation principles.

Settings

Location:
United States
Industry:
Manufacturing
Size:
Small
Other setting(s):
2016

Related

Teaching note
-
Reference no. 8B16M193
Subject category: Strategy and General Management
Authors: Edward Gamble (Montana State University); Peter Moroz (Faculty of Business Administration, University of Regina); Simon Parker (Ivey Publishing, Western University); Jackie Art (Montana State University); Kelli Goody (Montana State University)
Published by: Ivey Publishing
Originally published in: 2016
Version: 2016-11-21
Length: 11 pages
Data source: Field research
View full details