DrinkWise Case: Executive Summary

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Background note

Reference no. 717-0008-5

Subject category: Ethics and Social Responsibility

Authors: David Grayson (Cranfield School of Management, Cranfield University); Ronald Ainsbury (Cranfield School of Management, Cranfield University)

Published by: Cranfield School of Management

Originally published in: 2017

Version: 1-Mar-2017

Length: 2 pages

Data source: Field research

Topics: Ethical and business issues; Ethical legal and regulatory; Social values; Sustainability; Socially responsible business and behaviour; Social change; Ethical business responsibility; Environmental responsibility; Corporate responsibility; Corporate social responsibility (CSR)

Share a link: https://casecent.re/p/141771

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Abstract

DrinkWise is a decade-plus alcohol industry initiative in Australia to mitigate the personal and societal problems associated with the mis-use of the industry’s products: alcohol. It was established by Diageo and other major alcohol companies in 2005 after extensive consultations. The rationale for DrinkWise was partly corporate responsibility and partly industry recognition that if they did not take some ownership of the issues of problem drinking, they would face further regulation and restrictions on their business operations.

Location:

Australia and Pacific region

Industries:

Alcohol industry, liquor; Government and regulatory; Alcoholic drinks; Government, healthcare; Corporate social responsibility

Size:

Multimillion

Other setting(s):

2003 - present