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Abstract

DrinkWise is a decade-plus alcohol industry initiative in Australia to mitigate the personal and societal problems associated with the mis-use of the industry’s products: alcohol. It was established by Diageo and other major alcohol companies in 2005 after extensive consultations. The rationale for DrinkWise was partly corporate responsibility and partly industry recognition that if they did not take some ownership of the issues of problem drinking, they would face further regulation and restrictions on their business operations.

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Abstract

DrinkWise is a decade-plus alcohol industry initiative in Australia to mitigate the personal and societal problems associated with the mis-use of the industry’s products: alcohol. It was established by Diageo and other major alcohol companies in 2005 after extensive consultations. The rationale for DrinkWise was partly corporate responsibility and partly industry recognition that if they did not take some ownership of the issues of problem drinking, they would face further regulation and restrictions on their business operations.

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