Subject category:
Ethics and Social Responsibility
Published by:
Cranfield School of Management
Version: 1-Mar-2017
Length: 2 pages
Data source: Field research
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https://casecent.re/p/141771
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Abstract
DrinkWise is a decade-plus alcohol industry initiative in Australia to mitigate the personal and societal problems associated with the mis-use of the industry’s products: alcohol. It was established by Diageo and other major alcohol companies in 2005 after extensive consultations. The rationale for DrinkWise was partly corporate responsibility and partly industry recognition that if they did not take some ownership of the issues of problem drinking, they would face further regulation and restrictions on their business operations.
Location:
Industries:
Size:
Multimillion
Other setting(s):
2003 - present
About
Abstract
DrinkWise is a decade-plus alcohol industry initiative in Australia to mitigate the personal and societal problems associated with the mis-use of the industry’s products: alcohol. It was established by Diageo and other major alcohol companies in 2005 after extensive consultations. The rationale for DrinkWise was partly corporate responsibility and partly industry recognition that if they did not take some ownership of the issues of problem drinking, they would face further regulation and restrictions on their business operations.
Settings
Location:
Industries:
Size:
Multimillion
Other setting(s):
2003 - present