Prosoft Systems Canada (B) - The Case Centre

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Compact case

Supplement

Reference no. 9B03A003

Subject category: Marketing

Authors: Terry H Deutscher (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2003

Version: 2003-06-24

Length: 2 pages

Data source: Field research

Topics: Alliances; Market strategy; Sales strategy; Industrial marketing

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Abstract

This is a supplement to Prosoft System (A), product 9B03A001. A few months after the bidding alliance decision, the newly-appointed director of alliances at Prosoft must review the bid in an effort to develop an alliance policy for the business.

Location:

Canada

Industry:

Business services

Size:

Large

Other setting(s):

2001