Product details

Product details
By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

This case provides an overview of the various information systems adopted by McDonald's and how they were aiding the management of McDonald's in effective decision making at various levels. McDonald's had installed different kinds of information system like a point of sale system, office information system, transaction processing system, customer relationship management, business intelligence, etc. All these installations were targeted at data capturing, data management, and data utilization so that McDonald's could efficiently serve its customers by taking decisions which would provide convenience to them besides making them loyal to McDonald's. McDonald's was associated with many technology firms in order to implement these information system measures. It had successfully implemented many of them and was looking for more updated systems to be implemented. However, McDonald's also faced various challenges going forward in relation to its information systems.
Locations:
Industries:
Size:
Very large
Other setting(s):
2004-2017

About

Abstract

This case provides an overview of the various information systems adopted by McDonald's and how they were aiding the management of McDonald's in effective decision making at various levels. McDonald's had installed different kinds of information system like a point of sale system, office information system, transaction processing system, customer relationship management, business intelligence, etc. All these installations were targeted at data capturing, data management, and data utilization so that McDonald's could efficiently serve its customers by taking decisions which would provide convenience to them besides making them loyal to McDonald's. McDonald's was associated with many technology firms in order to implement these information system measures. It had successfully implemented many of them and was looking for more updated systems to be implemented. However, McDonald's also faced various challenges going forward in relation to its information systems.

Settings

Locations:
Industries:
Size:
Very large
Other setting(s):
2004-2017

Related