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Case
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Reference no. 9B03C027
Subject category: Human Resource Management / Organisational Behaviour
Authors: Christine Pearson (Thunderbird School of Global Management); Ken Mark (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2002
Version: 2009-10-17
Length: 6 pages
Data source: Field research
Topics: Stakeholder analysis; Uncertainty; Crisis management
Share a link: https://casecent.re/p/14487
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Abstract

At WestJet, a regional airline service, the director of public relations and communications is wondering how best to manage journalist inquiries in the aftermath of the September 11 terrorist attacks. In the past, journalists were used to candid communication from WestJet and are expecting the same treatment this time around. Should the extraordinary circumstances presented necessitate a change in communications strategy?
Location:
Canada
Industry:
Air transportation
Size:
Medium
Other setting(s):
2001
Teaching note
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Reference no. 8B03C27
Subject category: Human Resource Management / Organisational Behaviour
Authors: Christine Pearson (Thunderbird School of Global Management); Ken Mark (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2002
Version: 2003-05-06
Length: 4 pages
Data source: Field research
View full details

About

Abstract

At WestJet, a regional airline service, the director of public relations and communications is wondering how best to manage journalist inquiries in the aftermath of the September 11 terrorist attacks. In the past, journalists were used to candid communication from WestJet and are expecting the same treatment this time around. Should the extraordinary circumstances presented necessitate a change in communications strategy?

Settings

Location:
Canada
Industry:
Air transportation
Size:
Medium
Other setting(s):
2001

Related

Teaching note
-
Reference no. 8B03C27
Subject category: Human Resource Management / Organisational Behaviour
Authors: Christine Pearson (Thunderbird School of Global Management); Ken Mark (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2002
Version: 2003-05-06
Length: 4 pages
Data source: Field research
View full details