Subject category:
Entrepreneurship
Published by:
Columbia CaseWorks, Columbia Business School
Version: December 26, 2024
Revision date: 27-Jan-2025
Length: 16 pages
Data source: Published sources
Topics:
Travis Kalanick; Ride-sharing; Ride sharing; Lyft; Gett; Juno; Barrier to entry; Start-up; App; Ride-hailing; UberEATS; Uber rush
Abstract
In only five years Uber had moved from start-up to transportation behemoth, its very name synonymous with on-demand ride-hailing. By 2016, the company was seeking to expand its services to other categories far beyond its basic ride-related offerings, such as UberEATS. This case recaps Uber's meteoric rise and asks students to consider whether the company can utilize its advantage in ride hailing to challenge established players in other logistics markets.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Featured company
Uber
About
Abstract
In only five years Uber had moved from start-up to transportation behemoth, its very name synonymous with on-demand ride-hailing. By 2016, the company was seeking to expand its services to other categories far beyond its basic ride-related offerings, such as UberEATS. This case recaps Uber's meteoric rise and asks students to consider whether the company can utilize its advantage in ride hailing to challenge established players in other logistics markets.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Featured company
Uber