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Amazon.com, Inc (Amazon), with a market capitalisation of more than USD430 billion, was one of the largest online retailers in the world. After the planned acquisition of the US based Whole Foods Market (Whole Foods), an upscale grocer known for its organic produce, Amazon set to become the largest grocer and disrupt the grocery industry. This deal marked the Amazon's aggressive push and interest in the USD675 billion grocery business in the US. The deal added additional places for Amazon to have other selling items closer to consumers' homes. Moreover, the deal catapults Amazon into over 450 physical stores. Further with Whole Foods deal, Amazon would benefit from access to tons of consumer and lifestyle data packed into consumer's buying habits. This deal had sent jolts across both the online and brick-and-mortar industries. However, its competitors including Walmart was far ahead than Amazon with revenues of USD486 billion as compared to Amazon's USD136 billion. Against this backdrop, besides online grocery segment, will Amazon be able to leverage on the data to reverse engineer retail in order to dominate the market across the world?