Subject category:
Production and Operations Management
Published by:
WDI Publishing, William Davidson Institute (EDI), University of Michigan
Version: 1 August 2012
Abstract
This supplementary software is to accompany the case. GoodBelly is trying to boost its sales at grocery stores like Whole Foods Market. As a small start-up, GoodBelly must optimize the allocation of its limited marketing budget. It currently promotes through in-person demonstrations in stores, but management is concerned that these demonstrations are not effective enough to justify the cost. It is up to GoodBelly's student intern, Caroline Dickerson, to evaluate its promotional programs using statistical evidence. Dickerson will need to apply regression analysis to a GoodBelly - Excel Spreadsheet to determine whether or not the company should continue its promotional programs.
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Abstract
This supplementary software is to accompany the case. GoodBelly is trying to boost its sales at grocery stores like Whole Foods Market. As a small start-up, GoodBelly must optimize the allocation of its limited marketing budget. It currently promotes through in-person demonstrations in stores, but management is concerned that these demonstrations are not effective enough to justify the cost. It is up to GoodBelly's student intern, Caroline Dickerson, to evaluate its promotional programs using statistical evidence. Dickerson will need to apply regression analysis to a GoodBelly - Excel Spreadsheet to determine whether or not the company should continue its promotional programs.