Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Version: 2006-11-09
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Abstract
IMI International Medical Innovations is a small biotechnology company that specializes in the development of non-invasive tests for early detection and monitoring of life-threatening diseases. An MBA student has been asked to recommend how the company should develop and market one of its products. Using an Excel model she developed, she must input assumptions and evaluate the expected values for five options the company could take and consider how the decision would impact the company's strategy.
Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Version: 2002-04-03
Length: 8 pages
Data source: Field research
Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Format:
.xls
Data source: Field research
Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
About
Abstract
IMI International Medical Innovations is a small biotechnology company that specializes in the development of non-invasive tests for early detection and monitoring of life-threatening diseases. An MBA student has been asked to recommend how the company should develop and market one of its products. Using an Excel model she developed, she must input assumptions and evaluate the expected values for five options the company could take and consider how the decision would impact the company's strategy.
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Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Version: 2002-04-03
Length: 8 pages
Data source: Field research
Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Format:
.xls
Data source: Field research
Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing