Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 7 pages
Data source: Published sources
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Abstract
The caselet discusses the debacle of the Fire Phone which was a major setback for global online retailing giant Amazon. The failure of the Fire Phone was attributed to its high price, limited features, small App store, late market entry, and lacklustre approach to prime customers. Reportedly, Amazon's CEO Jeff Bezos' (Bezos) focus on creating a high-end product instead of the kind of service that has always distinguished the company, proved imprudent. Despite the fiasco of the Fire Phone, Bezos remained committed to the company's strategy of continuous innovation.
Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 4 pages
Data source: Published sources
About
Abstract
The caselet discusses the debacle of the Fire Phone which was a major setback for global online retailing giant Amazon. The failure of the Fire Phone was attributed to its high price, limited features, small App store, late market entry, and lacklustre approach to prime customers. Reportedly, Amazon's CEO Jeff Bezos' (Bezos) focus on creating a high-end product instead of the kind of service that has always distinguished the company, proved imprudent. Despite the fiasco of the Fire Phone, Bezos remained committed to the company's strategy of continuous innovation.
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Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 4 pages
Data source: Published sources