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Management article
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Reference no. SMR59126
Published by: MIT Sloan School of Management
Originally published in: "MIT Sloan Management Review", 2017
Length: 5 pages

Abstract

Plummeting data acquisition costs have been a big part of the surge in business analytics. We have much richer samples of data to use for insight. But more data doesn't inherently remove sampling bias; in fact, it may make it worse.

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Abstract

Plummeting data acquisition costs have been a big part of the surge in business analytics. We have much richer samples of data to use for insight. But more data doesn't inherently remove sampling bias; in fact, it may make it worse.

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