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Case
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Reference no. 9B00A017
Subject category: Marketing
Authors: David G Burgoyne (Ivey Business School, Western University); Adrian B Ryans (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2000
Version: 2003-06-05
Length: 8 pages
Data source: Field research
Topics: Bidding; Professional firms; Pricing; Competition
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Abstract

The office managing partner of a major international accounting/professional services firm must decide what price to bid for an audit of Provincial Furniture. In order to do this, he must analyze the short and long term benefits of taking on this account and weigh them against the firm''s desire to capture new business and its profit goals.
Location:
Canada
Industry:
Business services
Size:
Large
Other setting(s):
2000
Teaching note
-
Reference no. 8B00A17
Subject category: Marketing
Authors: David G Burgoyne (Ivey Business School, Western University); Adrian B Ryans (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2000
Version: 2007-11-26
Length: 9 pages
Data source: Field research
View full details

About

Abstract

The office managing partner of a major international accounting/professional services firm must decide what price to bid for an audit of Provincial Furniture. In order to do this, he must analyze the short and long term benefits of taking on this account and weigh them against the firm''s desire to capture new business and its profit goals.

Settings

Location:
Canada
Industry:
Business services
Size:
Large
Other setting(s):
2000

Related

Teaching note
-
Reference no. 8B00A17
Subject category: Marketing
Authors: David G Burgoyne (Ivey Business School, Western University); Adrian B Ryans (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2000
Version: 2007-11-26
Length: 9 pages
Data source: Field research
View full details