Skip to main content
 
 
More search options
Basket icon
No items
Basket icon

Product details

Product details
By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Thumbnail image for product with reference number UVA-QA-0898X
Keep It Cool
Supplementary software
-
Reference no. UVA-QA-0898X
Subject category: Case Method and Specialist Management Disciplines
Authors: Yael Grushka-Cockayne (Darden School of Business, University of Virginia); Aneesh Saxena (Darden School of Business, University of Virginia); Nate McFarland (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2018
Version: 13 June 2018
Format: .xlsx
Data source: Field research
Topics: A/B testing; Hypothesis testing; Social media; Marketing; Cost per click; Advertising; Ad campaign; Interest group; Entrepreneurship; Energy efficiency; Facebook; Messenger; Chatbot; Consumer engagement; Sustainable energy
Share a link: https://casecent.re/p/152492
| No reviews for this item
View our pricing guide or login to see prices.

Abstract

This supplementary software is to accompany the case.
Thumbnail image for product with reference number UVA-QA-0898
Keep It Cool
Case
-
Reference no. UVA-QA-0898
Subject category: Case Method and Specialist Management Disciplines
Authors: Yael Grushka-Cockayne (Darden School of Business, University of Virginia); Aneesh Saxena (Darden School of Business, University of Virginia); Nate McFarland (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2018
Version: 29 August 2018
Revision date: 10-Sep-2018
Length: 8 pages
Data source: Field research
Topics: A/B testing; Hypothesis testing; Social media; Marketing; Cost per click; Advertising; Ad campaign; Interest group; Entrepreneurship; Energy efficiency; Facebook; Messenger; Chatbot; Consumer engagement; Sustainable energy
View full details

About

Abstract

This supplementary software is to accompany the case.

Related

Thumbnail image for product with reference number UVA-QA-0898
Keep It Cool
Case
-
Reference no. UVA-QA-0898
Subject category: Case Method and Specialist Management Disciplines
Authors: Yael Grushka-Cockayne (Darden School of Business, University of Virginia); Aneesh Saxena (Darden School of Business, University of Virginia); Nate McFarland (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2018
Version: 29 August 2018
Revision date: 10-Sep-2018
Length: 8 pages
Data source: Field research
Topics: A/B testing; Hypothesis testing; Social media; Marketing; Cost per click; Advertising; Ad campaign; Interest group; Entrepreneurship; Energy efficiency; Facebook; Messenger; Chatbot; Consumer engagement; Sustainable energy
View full details