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Abstract

This is a French version. This case frames a dialogue between Julie A, a fresh recruit in a car dealership and Xavier D, her direct supervisor. The goal of their talk is to prepare a presentation to the executive board regarding the company's position with respect to electric cars. Advantages and disadvantages of this form of transport are discussed as well as different strategies to attract new customers in this sector. At the end of this talk, Julie is supposed to have several elements at hand in order to prepare the presentation to the executive board.
Location:
Size:
French market for electric cars
Other setting(s):
2018

About

Abstract

This is a French version. This case frames a dialogue between Julie A, a fresh recruit in a car dealership and Xavier D, her direct supervisor. The goal of their talk is to prepare a presentation to the executive board regarding the company's position with respect to electric cars. Advantages and disadvantages of this form of transport are discussed as well as different strategies to attract new customers in this sector. At the end of this talk, Julie is supposed to have several elements at hand in order to prepare the presentation to the executive board.

Settings

Location:
Size:
French market for electric cars
Other setting(s):
2018

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