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Case
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Reference no. 9A98D006
Published by: Ivey Publishing
Originally published in: 1998
Version: 2000-09-25
Length: 15 pages
Data source: Field research

Abstract

Unicon supplies pre-cast concrete products to the flourishing construction market in Hong Kong. The deputy managing director, is evaluating an opportunity to pursue a ''blanket'' regulatory approval for Unicon''s custom-designed concrete products with its largest customer, the Hong Kong Housing Authority. This opportunity promised to offer cost savings to both Unicon and this customer, although questions remain about the broader implications for Unicon''s manufacturing operations and other customers. At the same time, management must develop a plan to expand its manufacturing capacity if Unicon hopes to capitalize on the rapidly expanding market and fend off new competitors from mainland China. There is a simplified Chinese version available ''9A98DC06''. There is a Spanish version available ''9A98DS06''. There is a Taiwan-Traditional Chinese version available ''9A98DT06''.
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About

Abstract

Unicon supplies pre-cast concrete products to the flourishing construction market in Hong Kong. The deputy managing director, is evaluating an opportunity to pursue a ''blanket'' regulatory approval for Unicon''s custom-designed concrete products with its largest customer, the Hong Kong Housing Authority. This opportunity promised to offer cost savings to both Unicon and this customer, although questions remain about the broader implications for Unicon''s manufacturing operations and other customers. At the same time, management must develop a plan to expand its manufacturing capacity if Unicon hopes to capitalize on the rapidly expanding market and fend off new competitors from mainland China. There is a simplified Chinese version available ''9A98DC06''. There is a Spanish version available ''9A98DS06''. There is a Taiwan-Traditional Chinese version available ''9A98DT06''.

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Location:
Size:
Medium

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