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Good morning Mr. Teichner. After having arrived well in China on May 9 and some intense experiences, observations, and conversations, I see the urgent requirement to talk to you about the situation and next steps. Andreas knew that he was expected to manage the turnaround and get the business unit out of the red. Aiming to describe his action plan to Max Teichner, his mind wandered back to his impressions of the first two and a half weeks as the new sales and marketing director of CWS-boco China. The case study can be taught in both executive education and degree courses. More specifically, the case study is ideally suited for international MBA students with some working experience and international career ambitions. It can be deployed in both the general management courses and specialized courses on sales, business development, or marketing.