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The case of BMP Ingenieros SA focuses on the strategic analysis of strategic decisions at crucial moments of the company. It also allows students to discuss other problems that may arise in a family business within a dynamic industry, such as the technology sector. BMP Ingenieros is a family business run by two experienced engineers who do not have enough experience in management. This problem will be constantly pointed out throughout the reading. The company has been in the market for 35 years and has struggled with various problems for internal reasons, such as the lack of research and development in a constantly changing sector that provides new technologies. Also, the case will suggest that there were strong external influences that affected the company in difficult times for Peru. The case presents a brief description of the IT and telecommunications sector in Peru and then presents the company's documentation with some details about the founders, the company and its products. The next section presents the crisis of 2003, where the most difficult moments that the company experienced are indicated and the next part shows the company after that slowdown. The last part of the case will present what seems to be the key point of the reading. This section will present the two protagonists trying to decide about the future of the company.