Subject category:
Strategy and General Management
Published by:
Allied Business Academies
Length: 18 pages
Data source: Published sources
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Abstract
The primary subject matter of this case concerns pricing strategies. Secondary issues examined include price competition, competitive advantages, sales and marketing strategies, customer price responsiveness, and business ethics. The case has a difficulty level of five, appropriate for first year graduate level. The case is designed to be taught in 1.5 class hours and is expected to require 3 hours of outside preparation by students.
Subject category:
Strategy and General Management
Published by:
Allied Business Academies
Length: 18 pages
Data source: Published sources
About
Abstract
The primary subject matter of this case concerns pricing strategies. Secondary issues examined include price competition, competitive advantages, sales and marketing strategies, customer price responsiveness, and business ethics. The case has a difficulty level of five, appropriate for first year graduate level. The case is designed to be taught in 1.5 class hours and is expected to require 3 hours of outside preparation by students.
Related
Subject category:
Strategy and General Management
Published by:
Allied Business Academies
Length: 18 pages
Data source: Published sources