King's Food Stores (B) - The Case Centre

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Case

Reference no. 9A95A007

Subject category: Marketing

Authors: Michael R Pearce (Ivey Business School, Western University); Esther Benzie (Ivey Publishing, Western University)

Published by: Ivey Publishing

Originally published in: 1995

Version: 2001-11-12

Length: 26 pages

Data source: Field research

Topics: Retailing; Product management; Supplier relations

Share a link: https://casecent.re/p/15767

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Abstract

The key account manager at Pioneer Products, was elated. She had just presented the category manager at King''s Food Stores (KFS), with her observations and preliminary recommendations based on her review of the table syrup category (see King''s Food Stores (A), 9A95A006). He was delighted with her new insights into the category and was now considering the formation of a strategic alliance with Pioneer Products to manage the table syrup business. He had just provided her with additional valuable, confidential information about consumer behaviour, pricing, and promotions. Her challenge now was to develop further her recommendations for KFS.

Location:

Canada

Industry:

Food stores