Product details

The case highlights the growth challenges faced by Reliance Jio, in India in 2017 and reflects on the strategic choices available with Jio to build a robust business. Reliance Jio grew initially after its launch in 2016, through rapid organic growth, by nibbling into the market share of the existing telecom companies of India. This rapid growth of Reliance Jio (market share of 9.30% as on March 2017) was witnessed after Jio's disrupting the status quo through technologically superior but low cost telecom offerings. The case is set against the backdrop of a fragile yet lucrative telecom market in India where the telecom landscape was still evolving in 2017. The case highlights the dynamic tensions in the telecom players' operational choices, the changing Indian telecom consumer preferences and the financial and operational structure at Reliance Jio, which faced a business sustainability challenge going forward in 2017. The case captures the growth challenges faced by the Reliance Board in November 2017 in Mumbai, India. The dilemmas revolve around the in urgency to chalk out a plan to face challenges, to gain market share and offer technologically superior products in order to capitalize on the initial gains.