Google and Android in 2018 (D): A Changing World Order

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Case

Reference no. SM176D

Subject category: Strategy and General Management

Authors: Robert E Siegel (Stanford Graduate School of Business, Stanford University); Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Cameron Lehman (Stanford Graduate School of Business, Stanford University)

Published by: Stanford Business School

Originally published in: 2018

Version: 23 November 2018

Revision date: 26-Mar-2019

Length: 20 pages

Data source: Field research

Topics: Digital; Software; Platform; Ecosystem; Antitrust

Share a link: https://casecent.re/p/158828

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Abstract

In July 2018, Google's Android software platform was fined USD5 billion by the EU's Antitrust Commission. This case follows Hiroshi Lockheimer, SVP at Google responsible for Android, Google Play, Chrome and ChromeOS, as he and his team respond to the fine and the challenges of managing Android's increasing ubiquity and success.

Location:

Silicon Valley, California

Industries:

Technology; Hardware; Software; Digital

Other setting(s):

2018