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Supplementary software
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Reference no. W73X09
Subject category: Marketing
Authors: Daniel McCarthy (Emory University); Eric Schwartz (Ross School of Business, University of Michigan)
Published by: WDI Publishing, William Davidson Institute (EDI), University of Michigan
Published in: 2018
Format: .xlsx
Data source: Published sources
Topics: Behavioral segmentation; Customer lifecycle management; Customer attitudes; Marketing; Customer retention; Market analysis; Market segmentation; Customer acquisition
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Abstract

This supplementary software is to accompany the case.
Case
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Reference no. W73C09
Subject category: Marketing
Authors: Daniel McCarthy (Emory University); Eric Schwartz (Ross School of Business, University of Michigan)
Published by: WDI Publishing, William Davidson Institute (EDI), University of Michigan
Originally published in: 2018
Version: 9 August 2018
Length: 18 pages
Data source: Published sources
Topics: Behavioral segmentation; Customer lifecycle management; Customer attitudes; Marketing; Customer retention; Market analysis; Market segmentation; Customer acquisition
View full details

About

Abstract

This supplementary software is to accompany the case.

Related

Case
-
Reference no. W73C09
Subject category: Marketing
Authors: Daniel McCarthy (Emory University); Eric Schwartz (Ross School of Business, University of Michigan)
Published by: WDI Publishing, William Davidson Institute (EDI), University of Michigan
Originally published in: 2018
Version: 9 August 2018
Length: 18 pages
Data source: Published sources
Topics: Behavioral segmentation; Customer lifecycle management; Customer attitudes; Marketing; Customer retention; Market analysis; Market segmentation; Customer acquisition
View full details