Product details

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Published by: Amity Research Centers
Published in: 2019
Length: 11 pages
Data source: Published sources

Abstract

San Francisco based thredUP had grown to become the world's largest online marketplace to buy and sell secondhand clothes of women and kids. Started initially as a peer-to-peer platform of men's shirts, thredUP shifted to an online consignment store model. Through its services, it helped customers resell their used clothes back, promoting the circular economy and thereby, contributing to a less wasteful planet. In October 2018, thredUP introduced 'Remade', a clothing collection designed for the resale market. Through the launch, thredUP was paving the way for a 'secondhand revolution', with every product having a 'Buyback Guarantee.' According to the company, it was the first clothing line designed for the 'circular fashion economy,' aimed at extending the life of the product and reducing its environmental impact. There was some scepticism however, regarding Remade. Questions were raised concerning the sustainability of the design process and the environmental costs of production involved. Although thredUP assured customers that the Remade line was sustainably produced, it remained to be seen if customers, who had patronised the company for the inherent ethics built into thrifting, would accept the newly launched clothing brand.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2018.

Geographical setting

Region:
Americas

Featured company

thredUP
Employees:
1001-5000
Turnover:
USD 37.9M
Type:
Partnership
Industry:
Online retailer

Featured protagonist

  • James Reinhart (male), Founder and CEO

About

Abstract

San Francisco based thredUP had grown to become the world's largest online marketplace to buy and sell secondhand clothes of women and kids. Started initially as a peer-to-peer platform of men's shirts, thredUP shifted to an online consignment store model. Through its services, it helped customers resell their used clothes back, promoting the circular economy and thereby, contributing to a less wasteful planet. In October 2018, thredUP introduced 'Remade', a clothing collection designed for the resale market. Through the launch, thredUP was paving the way for a 'secondhand revolution', with every product having a 'Buyback Guarantee.' According to the company, it was the first clothing line designed for the 'circular fashion economy,' aimed at extending the life of the product and reducing its environmental impact. There was some scepticism however, regarding Remade. Questions were raised concerning the sustainability of the design process and the environmental costs of production involved. Although thredUP assured customers that the Remade line was sustainably produced, it remained to be seen if customers, who had patronised the company for the inherent ethics built into thrifting, would accept the newly launched clothing brand.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2018.

Geographical setting

Region:
Americas

Featured company

thredUP
Employees:
1001-5000
Turnover:
USD 37.9M
Type:
Partnership
Industry:
Online retailer

Featured protagonist

  • James Reinhart (male), Founder and CEO

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