Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2002-07-08
Length: 11 pages
Data source: Field research
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Abstract
A co-operative involves many unique business features, and these are illustrated by Mountain Equipment Co-op of particular interest is the way in which customers are shareholders, and so the firm faces customer empowerment that both strengthens its market presence and also influences its product mix and pricing structure. Management faces a unique set of success criteria. Apart from its co-op nature, Mountain Equipment demonstrates the creative ways that a service sector retailer participates today in the manufacturing sector. Its proactive role involves ongoing contributions to the design of products, and even participation in the ownership of manufacturing facilities.
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Abstract
A co-operative involves many unique business features, and these are illustrated by Mountain Equipment Co-op of particular interest is the way in which customers are shareholders, and so the firm faces customer empowerment that both strengthens its market presence and also influences its product mix and pricing structure. Management faces a unique set of success criteria. Apart from its co-op nature, Mountain Equipment demonstrates the creative ways that a service sector retailer participates today in the manufacturing sector. Its proactive role involves ongoing contributions to the design of products, and even participation in the ownership of manufacturing facilities.
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