Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 17 pages
Data source: Published sources
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https://casecent.re/p/160045
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Abstract
This case is about the meteoric rise of Didi Chuxing (Didi), a Beijing-based technology startup that gained attention globally after acquiring the Chinese operations of global taxi technology company Uber, and then went on to expand its presence in the global markets. Didi, formed through the merger of two leading Chinese taxi calling services Didi Dache and Kuaidi Dache in 2015, was touted as the most valuable startup in the world. After consolidating its presence in the Chinese market with a market share of more than 90%, Didi set its sights on becoming a global player. It associated with leading players in different markets across the world. The case discusses in detail the inception and growth of Didi Dache and Kuaidi Dache, their merger to form Didi Chuxing, and Didi's acquisition of Uber's Chinese operations. It dwells on the global expansion strategy adopted by Didi and its entry into different markets by investing and sharing its technology with local companies. Through this strategy, Didi made its presence felt in several Asian, American, and European markets. At the same time, the company also invested heavily in developing new technologies that could help it in gaining insights into different markets. Analysts observing the growth of Didi said that it could well be on its way to becoming the top player in the global ride-sharing market.
About
Abstract
This case is about the meteoric rise of Didi Chuxing (Didi), a Beijing-based technology startup that gained attention globally after acquiring the Chinese operations of global taxi technology company Uber, and then went on to expand its presence in the global markets. Didi, formed through the merger of two leading Chinese taxi calling services Didi Dache and Kuaidi Dache in 2015, was touted as the most valuable startup in the world. After consolidating its presence in the Chinese market with a market share of more than 90%, Didi set its sights on becoming a global player. It associated with leading players in different markets across the world. The case discusses in detail the inception and growth of Didi Dache and Kuaidi Dache, their merger to form Didi Chuxing, and Didi's acquisition of Uber's Chinese operations. It dwells on the global expansion strategy adopted by Didi and its entry into different markets by investing and sharing its technology with local companies. Through this strategy, Didi made its presence felt in several Asian, American, and European markets. At the same time, the company also invested heavily in developing new technologies that could help it in gaining insights into different markets. Analysts observing the growth of Didi said that it could well be on its way to becoming the top player in the global ride-sharing market.