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Technical note
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Reference no. UVA-M-0675
Subject category: Marketing
Authors: Ronald T Wilcox
Published by: Darden Business Publishing
Originally published in: 2003
Version: 27 June 2019
Revision date: 09-Jul-2019
Length: 8 pages
Data source: Published sources

Abstract

This technical note provides an overview of conjoint analysis. It shows how to interpret standard conjoint-analysis output and the uses of that output. It provides several examples of how output can be converted to managerially useful information.

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Abstract

This technical note provides an overview of conjoint analysis. It shows how to interpret standard conjoint-analysis output and the uses of that output. It provides several examples of how output can be converted to managerially useful information.

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