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Technical note
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Reference no. UVA-M-0675
Subject category: Marketing
Authors: Ronald T Wilcox (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2003
Version: 27 June 2019
Revision date: 9-Jul-2019
Length: 8 pages
Data source: Published sources
Topics: Conjoint analysis; Quantitative analysis; Willingness to pay; Marketing; Consumer behavior
Share a link: https://casecent.re/p/1613
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Abstract

This technical note provides an overview of conjoint analysis. It shows how to interpret standard conjoint-analysis output and the uses of that output. It provides several examples of how output can be converted to managerially useful information.
Teaching note software
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Reference no. UVA-M-0675TNP
Subject category: Marketing
Authors: Ronald T Wilcox (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2012
Version: 7 March 2016
Format: .pptx
Data source: Published sources
View full details

About

Abstract

This technical note provides an overview of conjoint analysis. It shows how to interpret standard conjoint-analysis output and the uses of that output. It provides several examples of how output can be converted to managerially useful information.

Related

Teaching note software
-
Reference no. UVA-M-0675TNP
Subject category: Marketing
Authors: Ronald T Wilcox (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2012
Version: 7 March 2016
Format: .pptx
Data source: Published sources
View full details